Ara Keshishian has more than 16 years of education and certifications and is passionate about helping people feel their best physically and mentally. His clients choose The Strong DNA because they have full confidence that he will help them reach their personal fitness, strength, and weight-loss goals, all while demonstrating safe techniques and protocols and helping them avoid injury.

See what people who workout with The Strong DNA have to say.

Check out Ara’s multiple areas of expertise including the effective protocols he utilizes at The Strong DNA:

M.S. In Exercise Science & Health Promotion: Performance Enhancement & Injury Prevention

Ara has a Master’s in Exercise Science and Health Promotion from CAL U.

This innovative degree program teaches coaches how to help athletes and other physically active people achieve peak performance while avoiding injury.

Strong First Kettlebell Level II & Body Weight Instructor – SFG II, SFB

Ara is an SFG II Kettlebell Instructor.

“Doing the perfect kettlebell swing alone is superior to 99 percent of the sophisticated strength and conditioning programs out there,” said Pavel Tsatsouline, a former Soviet Special Forces instructor and Subject Matter Expert to elite US military and law enforcement special operations units who introduced the Russian kettlebell to the West.

In other words, to reach high levels of strength, endurance, power, and fat loss, you must become strong first. Period. And that’s why kettlebell training is such a focus at The Strong DNA.

With Pavel Tsatsouline at Strong Endurance Seminar – Denver.


Ara is a DVRT (Dynamic Variable Resistance Training) Master Trainer for Ultimate Sandbag. This training was developed to deliver a phenomenal fitness experience. Unlike anything else in fitness, the Ultimate Sandbag offers the benefits of instability training, which engages more muscles and requires more work with each repetition. Not only do you work more efficiently with the Ultimate Sandbag, but you can also hit angles and positions that are impossible with any other fitness tool. This allows you to create endless exercises, helping you to avoid boredom and hitting a plateau while overcoming any injuries or pain.

Master Trainer Summit, with Josh Henkin and Jessica Bento Creators of Ultimate Sandbag – Las Vegas.

McGill Method Certified

Dr. Stuart McGill is the world’s leading expert on spine biomechanics and how to prevent and rehabilitate back pain. Ara has training in assisting clients in reducing the risk of disabling low back pain and injury, optimizing their health outcomes, and enhancing their performance using Dr. McGill’s methods and assessment.

At Dr.Mcgill’s lab during Mcgill Method Master Class – Gravenhurst.

With Randy Hetrick Creator of TRX and Professor Chris Frankel Head of Human Performance for TRX.

TRX Black Rank Certified Coach.

Ara is one of the first TRX Black Rank Certified Coaches for TRX. Whether you’re just beginning on your fitness journey or pushing toward your peak, TRX offers simple equipment and effective workouts that can transform full-body health

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